I’ve led digital projects for brands like London based store chain The Nunhead Gardener, Innovate UK’s immersive health tech brand Sounteract, new product research for Tesla, and most recently, #1 NYC fitness start-up OnMotion. Alongside leading mobile app development and revamping existing services for B2B & B2C, I also undertake consultation for specific functionality for companies like Estrid and smaller brands through the Mayor of London. I work with strategy for human-centered products, testing & research, and day-to-day design team support and collaboration towards digital experiences that break the mold.

I partner with brands as a contractor and full-time employee to help teams develop products that are bold and human centered. My work includes research and strategy, where I help guide teams on new developments, informational architecture and strategic planning, advising on the right path forward to achieve high results. Most importantly, I work hands-on in Figma, creating everything from low-fidelity wireframes, design systems to high-fidelity prototypes. I work closely with development teams, providing both UX/UI and graphic design support to help them meet their goals.

My approach goes beyond a single focus, encompassing initial research, workshops, and testing phases to drive creative decisions. Once the pathway is clear, I work on Figma & Adobe, along with other tools, to deliver models, prototypes and web applications for smooth and targeted human-centered designs. I collaborate with cross-functional teams, including designers, coders, and branding and marketing strategists, to ensure alignment across the entire project. I help identify critical questions and anticipate the impact of strategic design decisions. I am experienced in balancing the requirements of businesses with those of other designers, and, most importantly, the needs of the customer.

I started my career crafting visuals with a background in design, graphics, and motion graphics, working on branding & digital visualizations. My passion for building digital experiences led me to further my studies in Design and Media Technology at City College Norwich and later, Design Management for User Experience and Service design at the University of the Arts London. Combining technical design skill and strategic leadership allows me to bridge the gap between creative execution and user-centered solutions, ensuring every product I work with is both functional and impactful.

In 2021, I joined a product development team at IADE, European University in Lisbon. We worked on new product development for a Tesla sub-brand. I led workshops and user testing sessions, researched ergonomics and biomechanics, and used 3D design tools to deliver a fully working product model. During the same period, I also had the unique opportunity to partner with Miguel Neiva, the creator of the ColorADD language for people with limited vision. We collaborated on research to expand the language for colorblindness into new areas, creating new accessible products and experiences for people with visual impairments.

Along with projects with established brands, I also worked on smaller scale developments. In late 2021, I took part in the Future of Money project, where our team worked on improving financial literacy in young people. We delivered an application outline for children that won the competition but also captured the interest of financial investors. A year later, in 2022, I designed an algorithm to help young professionals network more effectively, winning investment to develop the product further. Most recently, in 2024, I became part of a cross-functional team consulting small businesses during the summer and received certification from the Mayor of London for my work.

In addition to direct work with digital products, I also contribute to creative briefs and support media shoots and other creative projects. This gave me the opportunity to work on a #14 podcast in 2023, as well as several short films and music video productions. I have assisted on sets with decoration design and audiovisual development. Working with dedicated teams gave me experience about planning, directing and assisting with various digital tasks which I enjoy as a hobby.