david povilaika

about me
Hey, I'm David

I am a digital designer focused on innovative digital experiences for mobile, web & emerging  platforms. I have designed for start-ups & e-commerce brands, growing customer engagement by 40% and quadrupling sales through simplified and faster web products. I work with an end-to-end approach via design thinking methodologies like Double Diamond, Agile, Scrum and AI development tools. I deliver strategy and visual flows using Figma, Adobe and web platforms to help teams develop apps and services.
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david povilaika

about me
Hey, I'm David
I am product exprience designer working with UX/UI, branding & visuals. I love working with passionate teams, start-ups, and creators to deliver cohesive, detailed, and human-centered tech, web, print, and digital experiences. No matter if it's a new or existing idea — let's make it happen.
what: OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why: Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:  I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and: I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
#1 no-nonsense fitness app for busy professionals in NYC. I designed 50+ interactive prototype screens (Figma), cutting down time users spent looking for exercises by 70% by delivering new search engine and personalization features. I designed 30+ marketing visuals for Instagram grid and ad campaigns (Photoshop), and full CSS website.

fitness app

brand
ux/ui
visuals
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what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
launch website
what: A delivery of smooth & cohesive new functions and style elements across different channels like web, social, media, and physical for a garden and lifestyle store.
why: In many cases, customers shopping in-person did not know about the online store and loyalty program TNG offered.
how:  I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.
The Nunhead Gardener, e-shop and physical service redesigns featured on ITV, Elle, Evening Standard, TimeOut, Secret London. I increased online engagement by 40% through unified website, POS and social media redesign. Grew B2B package sales 4x by overhauling online booking service experience, scoring number 4 on Google Search results for B2B. Launched online lifestyle journal with shop integration which became #1 most accessed online resource for TNG.  

fitness app

brand
ux/ui
visuals
hover to show more
what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
launch website
what: Fanoo is a child banking app that teaches children about investment, saving, spending, and donating.
why: Our study found that low financial literacy among adults heavily contributes to low financial confidence. Supra Systems Studio tasked our team with creating a solution.
how:  I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.
Unified child banking system and education platform winning Surpa Systems The Future of Money award for extensive prototyping and system design. I delivered 30+ interactive prototype screens (Adobe XD) and all visual branding material (Photoshop). App tested with x percent user satisfaction rate.

fitness app

brand
ux/ui
visuals
hover to show more
what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
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what: Fanoo is a child banking app that teaches children about investment, saving, spending, and donating.
why: Our study found that low financial literacy among adults heavily contributes to low financial confidence. Supra Systems Studio tasked our team with creating a solution.
how:  I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.
Tread is a social networking system and app prototype awarded funding by UAL Creative Enterprise for innovative system & algorithm (2023). I delivered a 160-page research report into networking and led multiple user-testing workshops. 80% of users were satisfied or very satisfied with their experience during the app test run, 90% wanting to meet with their match again.

fitness app

brand
ux/ui
visuals
hover to show more
what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
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watch video
Interactive web campaign and visual development for audio show charting at Top 14 Podcast in Lithuania. I led an interactive marketing campaign, delivering phygital game experience that converted 20% of web visitors into participants. Delivered 50+ social media and marketing posts (Photoshop, InDesign) and edits on 20 episodes.
what: Fanoo is a child banking app that teaches children about investment, saving, spending, and donating.
why: Our study found that low financial literacy among adults heavily contributes to low financial confidence. Supra Systems Studio tasked our team with creating a solution.
how:  I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.

fitness app

brand
ux/ui
visuals
hover to show more
what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
open project
New sub-brand and product model delivery for innovation research. I was part of delivering 250+ page development and multi-channel user testing report with high-fidelity prototype. I delivered engineering calculations and models (AutoCad), including all 3D visuals for marketing and presentation (3ds Max), scoring top 100/100 during panel evaluation.
what: Fanoo is a child banking app that teaches children about investment, saving, spending, and donating.
why: Our study found that low financial literacy among adults heavily contributes to low financial confidence. Supra Systems Studio tasked our team with creating a solution.
how:  I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.

fitness app

brand
ux/ui
visuals
hover to show more
what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
open project
Designed a new website e-checkout experience option for a personal hygiene brand with over 80 million sales, featured in GQ, Cosmopolitan, Elle. I delivered a new prototype (Figma) for a smooth shopping experience during complicated one-off and subscription purchases. Cutting down time users spent onboarding by 50%, reducing to 3 screens. 
what: Fanoo is a child banking app that teaches children about investment, saving, spending, and donating.
why: Our study found that low financial literacy among adults heavily contributes to low financial confidence. Supra Systems Studio tasked our team with creating a solution.
how:  I designed links between channels and phygital campaigns, alongside general service and marketing experience improvements. I redesigned loyalty system and collaborated with external writer to deliver a new lifestyle blog.
and: UX redesign along online branding adjustments & new brand campaigns quadrupled B2B service inquiries and grew online B2C engagement by 40%.

fitness app

brand
ux/ui
visuals
hover to show more
what:  OnMotion is a no-nonsense fitness app for busy professionals. Users save time on every workout thanks to our multi-factor recommendation engine.
why:  Our research found that discovering and deciding on effective workout routines is needlessly time-consuming, leading to high app dropout rates.
how:   I led the creative direction at the startup. I handled all UX/UI strategy and development in Figma, alongside brand and visual design.
and:   I completed the final UI design cycle for beta testing and established the brand voice across app & website for launch.
launch website

@davidpovilaika

other projects

david povilaika

This website and all content is designed by David Povilaika. Copyright © 2018-2025

david povilaika

about me
Hey, I'm David
I am product exprience designer working with UX/UI, branding, & visuals. I love working with passionate teams, start-ups, and creators to deliver cohesive, detailed, and human-centered tech, web, print, and digital experiences. No matter if it's a new or existing idea — just make it bold.

catch up with lcc

Watch me catch up with London College of Communication about Tread, my final major project, and what it means to be a Design Manager
other projects

kontraversijų čimodanas podcast

Kontraversijų Čimodanas is a media activation by young students, artists, and commentators in Lithuania. I worked on development of the brand and all visual elements of the podcast, tying the elements and ideas together for a cohesive and standout brand.
brand
visuals
3D

snooker for colorblindness

In collaboration with the founder of ColorADD, language for people with colorblindness, we created SnookADD game set to make snooker accessible to everyone. I focused on visual 2D and 3D design for the project.
visuals
product
3D

sleepscent sleeping pods

Sleepscent is an innovative solution for people struggling with sleeping disorders. Through biodegradable pods infused with scents of nature, Sleepscent helps people relax and fall asleep quicker. With this project I delve into 3D, animation, and sound design for commercial application.
visuals
3D

digital trends visual report

The Digital Trends research report analyses the stark change in user interface and graphic design trends from 2013 and beyond. I researched large and small organizations to pinpoint and explain the driving factors behind skeuomorphic, flat, and 3D design trends on a single timeline.
research
print

project garment

This is more than just a garment. Project is a statement on freedom of expression. The pattern is created using unique language personal to the wearer's beliefs. I worked with graphics, patterns, spatial design, and photography to bring this project to life.
photo
visuals
spatial

the time is now documentary

The short documentary looks into the effects of climate change and the steps Extinction Rebellion movement is taking to raise awareness about global warming. During my development of a visual documentary, I got a chance to interview Zion Lights, the main speaker for XR in 2020.
film
research

david povilaika

This website and all content is designed by David Povilaika. Copyright © 2018-2024